Welcome to Madrid

Madrid's vibrant identity

Madrid is the beating heart of Spain, blending tradition with cosmopolitan energy. Locals celebrate their culture through art, music, and gastronomy. Immersing yourself in Madrid’s unique identity adds depth to your experience and connects you to its lively spirit.

Plaza culture: The heart of social life

Life in Madrid centers around its vibrant plazas. From morning coffee to late-night drinks, these spaces bring locals together. Laughter, clinking glasses, and chatter fill the air, making plazas the perfect spot to relax and soak in Madrid’s social charm.

Sunday vermut: A timeless custom

Sundays in Madrid are for aperitivo. Locals gather at taverns for vermouth, cañas, and tapas like jamón and bravas. It’s a time to connect with loved ones, enjoying the simple pleasures that make Madrid’s atmosphere so special.

Life on foot: Walking through Madrid's majesty

Madrid’s streets blend majestic avenues and quaint alleys, perfect for exploring on foot. Stop by the panadería for fresh bread or visit the mercado. Walking reveals the city’s vibrant culture, where every corner tells a story of its history and spirit.